Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how sbauk.org ("we," "us," "our," or "the Site") collects, uses, and protects your personal information. We are committed to transparency and compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide through contact forms or account registration.
- Technical Data: IP address, browser type, device information, and operating system.
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and user behaviour patterns.
How We Use Information
We use collected information for:
- Conducting website analytics and performance monitoring
- Affiliate tracking and commission management
- Site improvement, personalisation, and user experience enhancement
- Responding to your inquiries and providing customer support
- Complying with legal and regulatory obligations
- Fraud prevention and security purposes
Cookie Policy
Our Site uses cookies to enhance functionality and analyse usage. These include:
- Essential Cookies: Required for site operation and security.
- Analytics Cookies: Track user behaviour to improve the Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referral traffic and commissions.
- Marketing Cookies: Support advertising and promotional activities.
You can control cookies through your browser settings or withdraw consent at any time. Please note that disabling certain cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to third-party casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of external websites. We recommend reviewing each casino or partner's privacy policy before sharing personal information. Your interactions with third parties are subject to their terms and conditions.
Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the right to:
- Access your personal data
- Request correction of inaccurate information
- Request deletion ("right to be forgotten")
- Restrict processing of your data
- Object to processing and direct marketing
- Data portability
- Withdraw consent at any time
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy. Retention periods vary depending on the type of data and legal requirements, typically between 3–7 years. Cookies are retained according to their type; analytics cookies are generally retained for up to 26 months. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or would like to report a data breach, please contact:
Email: privacy@sbauk.org
Website: sbauk.org
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.